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Gift cards have become increasingly popular as a convenient and versatile gifting option in India. Whether it's for birthdays, festivals, or special occasions, gift cards provide the recipient with the freedom to choose their desired products or services. In this article, we will explore the various aspects of buying gift cards in India, including the types available, where to purchase them, how to make a purchase, and important considerations for a safe and secure transaction.


Gift cards have revolutionized the way we approach gifting. Gone are the days when we struggled to find the perfect gift or worried about whether the recipient would like our choice. Gift cards provide a simple yet thoughtful solution that allows the receiver to buy what they truly want. In India, gift cards have gained immense popularity due to their convenience and flexibility.

Understanding Gift Cards

Gift cards are prepaid cards issued by retailers or businesses that can be used as an alternative to cash for purchasing products or services. They come in various forms, including physical cards and digital codes. These cards are loaded with a specific amount of money, which the recipient can spend at the designated retailer or on a broader platform that offers multiple retailers' cards.

Benefits of Gift Cards

Gift cards offer several advantages over traditional gifts. Firstly, they provide the recipient with the freedom to choose their own gift according to their preferences. They eliminate the possibility of receiving an unwanted or duplicate gift. Additionally, gift cards can be easily purchased and delivered, making them a convenient last-minute gifting option. They also allow for hassle-free shipping, especially when sending gifts to distant locations.

Types of Gift Cards

There are different types of gift cards available in India, catering to various preferences and needs. These include:

Retailer-Specific Gift Cards

These gift cards are issued by specific retailers, such as fashion brands, department stores, or online marketplaces. They can only be redeemed at the respective retailer's outlets or online platforms.

Multi-Retailer Gift Cards

Multi-retailer gift cards provide a broader range of options as they can be used at multiple participating retailers. These cards offer greater flexibility, allowing the recipient to choose from a variety of products or services across different brands.

Digital Gift Cards

Digital gift cards, also known as e-gift cards, have gained popularity due to their convenience. They are usually delivered electronically through email or messaging apps, making them an instant and easily accessible gifting option. Digital gift cards can be redeemed online or in-store, depending on the retailer's policies.

How to Buy Gift Cards in India

Purchasing gift cards in India is a straightforward process. There are two primary ways to acquire them: through online platforms and retail stores.

Online Platforms

Numerous online platforms specialize in selling gift cards. These websites offer a wide selection of retailers and brands, making it easy to find the perfect gift card for any occasion. To make a purchase online, follow these steps:

  • Visit the preferred online platform.
  • Browse through the available gift card options.
  • Select the desired retailer or multi-retailer gift card.
  • Choose the value of the gift card.
  • Add the gift card to your cart.
  • Proceed to checkout.
  • Provide the recipient's email address for digital gift cards or enter your shipping information for physical cards.
  • Select a payment method and complete the transaction.

Retail Stores

Gift cards are also available for purchase at various retail stores, including supermarkets, department stores, and convenience stores. Look for dedicated gift card displays or inquire at the store's customer service desk. Simply choose the desired gift card, select the value, and make the purchase at the checkout counter.

Choosing the Right Gift Card

When buying a gift card, it's essential to consider the recipient's interests and preferences. Here are some factors to keep in mind:

Recipient's Interests

Consider the recipient's hobbies, favorite stores, or specific interests. Opt for a gift card that aligns with their preferences to ensure they can fully enjoy their shopping experience.

Retailer Selection

If you have knowledge of the recipient's preferred retailer, choose a gift card specific to that store. This allows them to explore a wide range of products or services offered by their favorite brand.

Card Value

Select the appropriate value for the gift card. It should be substantial enough to cover a meaningful purchase without being too extravagant. Consider the average prices of items available at the retailer to determine an appropriate amount.

Making a Purchase Online

If you've opted to purchase a gift card through an online platform, here's a step-by-step guide to completing the process:

  • Create an account on the chosen online platform if required.
  • Browse the available gift card options.
  • Select the desired retailer or multi-retailer gift card.
  • Choose the value of the gift card.
  • Add the gift card to your cart.
  • Proceed to the checkout process.
  • Provide the recipient's email address if it's a digital gift card or enter your shipping information for physical cards.
  • Select a payment method, such as credit/debit card, net banking, or mobile wallets.
  • Review the details and complete the transaction.
  • For digital gift cards, the recipient will receive an email with instructions on how to redeem the card.

Redeeming Gift Cards

After receiving a gift card, the recipient can easily redeem it for their desired products or services. The redemption process may vary depending on whether it's an online or in-store transaction.

Online Redemption

For online redemption, follow these general steps:

  • Visit the retailer's website or online marketplace.
  • Browse the available products or services.
  • Select the desired items and add them to the cart.
  • Proceed to the checkout process.
  • Look for the option to redeem a gift card or enter the gift card code.
  • Enter the gift card code or details as prompted.
  • Verify the applied discount or balance.
  • Complete the checkout process and finalize the order.

In-Store Redemption

To redeem a gift card in-store, follow these steps:

  • Visit the physical store of the retailer indicated on the gift card.
  • Select the desired products or services.
  • Proceed to the checkout counter.
  • Inform the cashier that you would like to redeem a gift card.
  • Provide the physical gift card or its associated code.
  • The cashier will verify the gift card's balance and deduct the appropriate amount from the total bill.
  • Complete the transaction by paying any remaining balance, if applicable.

Safety and Security Considerations

While buying gift cards, it's crucial to prioritize safety and security. Here are some considerations to keep in mind:

Authorized Sellers

Ensure that you purchase gift cards from authorized sellers. Stick to reputable online platforms or trusted retail stores to avoid any fraudulent or unauthorized cards.

Validity and Expiry Dates

Check the validity and expiry dates of the gift cards before making a purchase. Some cards may have an expiration date, so it's important to inform the recipient to use them within the specified timeframe.

Protecting Gift Card Information

Treat gift cards like cash and keep them in a safe place. Avoid sharing the gift card details, including the card number and PIN, with anyone you do not trust. This will help prevent unauthorized usage of the gift card.


How long do gift cards remain valid?

The validity period of gift cards varies depending on the retailer and the specific terms and conditions associated with the card. It is advisable to check the validity period mentioned on the gift card or consult the retailer's website for more information.

Can gift cards be reloaded with additional funds?

In most cases, gift cards cannot be reloaded with additional funds. Once the initial balance is utilized, the card becomes empty and cannot be recharged. However, some retailers may offer options for reloading or adding value to specific gift cards.

What happens if I lose my gift card?

Losing a gift card can be unfortunate, as it is similar to losing cash. Unfortunately, most retailers do not provide replacements for lost or stolen gift cards. It's essential to keep your gift card in a safe place and treat it like valuable currency.

Can gift cards be used for online shopping?

Yes, gift cards can often be used for online shopping. Many retailers provide options to redeem gift cards on their websites or through online marketplaces. During the checkout process, you will typically find an option to enter the gift card details or apply the gift card code.

Can I return or exchange a gift card?

In general, gift cards cannot be returned or exchanged for cash. Once purchased, they are considered final. However, it's essential to review the retailer's return policy or contact their customer service for specific information regarding gift card returns or exchanges.


Gift cards offer a convenient and versatile gifting solution in India. They provide recipients with the freedom to choose their desired products or services, making them an ideal option for various occasions. By understanding the types of gift cards available, knowing where and how to purchase them, and considering safety and security measures, you can ensure a smooth and enjoyable gift card experience.

So, the next time you're looking for a perfect gift, consider the convenience and flexibility of gift cards. They are thoughtful gesture that allows your loved ones to select something they truly desire.


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